When it comes to spending costs on professional external services, most companies would easily pay for a lawyer or an accountant without too much hesitation. It’s an established fact that skills of such nature are highly qualified and the best expertise without compromise would be required. Specialist knowledge like law or accountancy cannot be qualified or hired internally. Similarly, hotel marketing and management is a skill that needs to be outsourced by the hospitality industry so that one can leverage this knowledge and experience.
A professional hotel management company will become an integral part of a hotel’s executive team. Their role will naturally flow over into providing the hotel with revenue management solutions and assistance with making strategic decisions in areas such as marketing and front desk operations. Their focus would be to assist clients in getting an increased understanding of their business operations, team performance and brand awareness. An independent hotel would receive the same level of support as a property that is part of a large international hotel chain.
Hotel management and marketing services provided by Sovereign include:
- Analysis and optimisation of revenue
- Increasing room sales
- Maximising food and beverage revenue
- Marketing meetings and conference opportunities
- Building the brand and image of your properties
- Re-positioning your property for greater profits