The Sovereign Management Team

You’ll have access to experienced marketing teams committed to take your hotel to the next level

At the heart of Sovereign, you will find a talented and highly experienced team who are deeply passionate about managing and marketing hotels and optimising the potential this offers to their owners, staff and guests.

“Hotel marketing is not an ad hoc arrangement but a profoundly thought-out process”, advises Martin Carberry. “It should be planned, sustained, dynamic, offer-oriented and evoke action that draws people to your hotel.”

At Sovereign you have access to people – who have a wealth of experience in the hospitality industry. We believe that marketing should be strategic, systematic and measurable, not only building your brand but ensuring that there is a return on your marketing investment.

• The process begins with a thorough analysis of your marketing process, identifying any “gaps” that need to be filled. The entire process is sales-driven since this is the key marketing objective you want to achieve.
• You’ll receive a comprehensive marketing audit and evaluation of your existing material, including websites, with suggested opportunities to improve effectiveness.
• We can provide you with a new and dynamic corporate identity, including brand and logo. Alternatively we can tweak your existing brand image to update it so that you can capitalise on the goodwill of the past. We can also create specialised sub-brands for you – for instance for a hotel restaurant so that it can have its own identity.
• You’ll receive a marketing plan created especially for your hotel which will, inter alia, allow you to capitalise on every seasonal opportunity.
• We have high-level website design and coding skills. We create sites that are sophisticated yet easy to use, and which are designed to be sales-driven. We incorporate rich visual imagery, sparkling layouts and easy-to-use online booking functionality to encourage maximum sales.
• We will create the entire spectrum of marketing and corporate material for you – including menus, annual reports, brochures, banners, videos, booklets and so on. These will be designed and written by some of South Africa’s most talented and experienced creative consultants.
• We integrate social media such as Facebook, Twitter, Linked-in and Pinterest into the marketing mix to ensure maximum exposure, increased booking opportunities and relationship building capacity with your guests.
• We can develop powerful viral promotions, competitions, promotional offers and the like, to drive traffic to your hotels.
• We’ll create a stand-out presence for you at trade shows, conferences, exhibitions, road shows and through cooperative advertising efforts.
• We’ll help ensure that people searching on the internet are driven to your website through a combination of SEO (search engine optimisation) techniques and PPC (pay per click) advertising using Google Adwords and Facebook.
• We offer a professional PR service for everything from in-house promotions to major special events and launches.